Built from what works.
This course is created from over 16 years of real-world experience in flex and more than £50 million of direct revenue delivered for the providers I’ve worked with.
I'll show you where to focus, what to prioritise and how to make better decisions to generate more direct business.
At just £149 + VAT, one broker fee avoided or one extra direct deal would repay it many times over.
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GET EARLY ACCESSGet Early Access
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Early Access: ÂŁ149 + VAT
Join now and you’ll get immediate access to the course, lifetime access and all future updates.
The price will increase to £199 + VAT when the last three modules drop on 24 November.
Buy during Early Access and you’ll keep access to everything added later at no extra cost.
Who is the course for?Â
âś“ Founders, CEOs and Managing Directors who want to understand marketing better
âś“ Marketing Managers who are new to flexible workspace, new to the role, or want to refresh and broaden their knowledge
✓ Smaller and independent operators who don’t have large in-house marketing teams and want practical ways to compete more effectively, generate more direct demand and make better use of the resources they already have
âś“ Salespeople who want to generate more direct demand rather than simply wait for enquiries to arrive
âś“ Operations and centre teams who want to understand how they can contribute more directly to commercial growth
âś“ Marketing teams who want practical, flex-specific ideas they can apply across website, content, customer data, LinkedIn, local marketing and paid channels
âś“ Anyone working in flexible workspace who wants to help their business win more direct sales and reduce over-reliance on brokers
What's in the course?
11 modules • 32 short video tutorials • 2 hours of learning
Most of the video tutorials last around 3–6 minutes, making it easy to work through the course at your own pace or dip back into individual topics when you need them.
Lifetime access, with future course updates included.
Get Found by People Who Are Already Looking
Your Website: Turn Visitors into Enquiries
LinkedIn: Turn Your People into a Marketing Channel
Create More Demand in Your Local Market
Use the Audiences You Already Own
Decide What You Want To Be Known For
Measure What Actually Matters
Paid Media and Remarketing
Build a Product Ladder That Creates Future Customers
Build Your 90-Day Direct Business Machine
 Know what good looks like
You’ll learn how to make better decisions across the key marketing channels that matter in flex.
I’ll show you when Google Ads is worth using, what strong SEO should look like, how to manage agencies effectively and which channels deserve your attention.
The aim isn’t to turn you into a technical specialist. It’s to give you the commercial judgement to know what to prioritise, what to challenge and where to invest your time and budget.
It’s all based on 16+ years of real experience in flex and what I’ve actually seen work.
Meet Rob
Real-world flex marketing experience, not classroom theory
Build More Direct Business is led by Rob Strachan, founder of Flex Marketing Academy.
Rob brings more than 30 years of marketing experience, including 16+ years in the flexible workspace sector.
He has worked with operators of all sizes, from major international brands to independents, and has delivered more than £50 million of direct revenue.
The course is built around what he has actually seen work in the real world - what to prioritise, what to challenge, where to invest and how to make better commercial decisions.