Generate more direct business without simply spending more on marketing

Driving More Direct Business is a practical course built specifically for flexible workspace operators who want to create more direct enquiries, improve conversion and reduce over-reliance on brokers.

It brings together the channels, tactics and commercial thinking that can make the biggest difference - from search, websites and LinkedIn to customer databases, local demand, positioning, paid media and measurement.

The emphasis throughout is simple: make better use of the assets, audiences and opportunities you already have before spending any more money.

Early Access: ÂŁ129 + VAT

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This course will help you make better commercial decisions

Driving More Direct Business is not a technical course.

It won’t teach you how to set up a Google Ads account or configure every marketing platform from scratch.

There are already thousands of tutorials that can show you how to do that.

The value here is different - and higher.

This course is about knowing what to do, what to prioritise, what to ignore and where to invest your time and budget.

It is built specifically for the flexible workspace sector and draws on more than 16 years of real-world experience in flex, working inside operators and advising businesses of different sizes.

The examples, decisions and recommendations are based on what I’ve actually seen work — and not work — in the real world, across direct enquiries, brokers, local demand, conversion, customer data, LinkedIn, positioning and commercial performance.

The aim is not to give you more marketing activity.

It is to help you make better marketing decisions.

What’s Inside the Course

Explore the modules, outcomes and practical tools included in Driving More Direct Business.

This Course Is For You If...

 

✔  You want to win more business through brokers

✔  You don't have the budget for a dedicated broker channel manager 

✔  You are a smaller operators with 10 centres or fewer

✔  You'd like to build stronger, longer-term broker relationships

✔  You want to stand out in an increasingly competitive market

 

What you'll learn 

  • How the broker market has changed
  • How brokers think and what influences their recommendations
  • How to build relationships that generate more business
  • How to stay front of mind and stand out
  • How to influence broker behaviour through incentives and communication

 

Put it into action

  • Your individual 90-day Broker Growth Planner
  • A prioritised broker target list
  • A clear plan for staying visible and building stronger broker relationships
  • Greater confidence in competing for – and winning – more broker-led business

 

Book now

Get Known

Build awareness with the brokers who matter most to your future growth.

Get remembered

Give brokers reasons to notice and keep your business front of mind.

Get recommended

Turn stronger broker relationships into more opportunities, more viewings and more deals.

Meet Your Course Leaders

Learn from both sides of the broker relationship

The course is delivered by Rob Strachan, founder of the Flex Marketing Academy, and Jimmie Brennan, founder of Love Mondays Office Space.

Rob Strachan - the brand perspective

Rob brings more than 30 years of marketing experience and 16 years in the flex sector, helping operators improve positioning, generate demand and grow commercially.

Jimmie Brennan - the broker perspective

Jimmie has more than a decade of experience in commercial property, has helped hundreds of businesses find workspace, and now runs independent office brokerage Love Mondays Office Space.

Together, they'll show you not just how to market to brokers, but what actually makes brokers notice, remember and recommend a provider.

Two perspectives. One practical course.

Your 90 day Planner

Every attendee gets access to our 90-Day Broker Growth Planner – a practical tool designed to help you put the course into practice.

Prioritise the right brokers. Plan your activity. Build stronger relationships. Drive more broker-led business.

 

All The Tools You Need To Build A Successful Online Business

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