Privacy Policy

Last updated: 31 October 2026

This Privacy Policy explains how The Flexible Space Marketing Company Ltd, trading as Flex Marketing Academy, collects, uses and protects personal information.

  1. Who we are

The Flexible Space Marketing Company Ltd trades as Flex Marketing Academy.

For privacy-related questions, please contact:
[email protected]

  1. Information we collect

We may collect information including:

  • your name;

  • company or organisation name;

  • email address;

  • billing and postal address;

  • payment and transaction information;

  • information about courses or services you purchase;

  • information you provide through forms, enquiries or communications;

  • course usage and account information;

  • marketing preferences; and

  • technical information such as IP address, browser, device and website usage data where collected by our website or service providers.

We do not normally receive or store your full payment-card details. Payments are processed through our payment providers.

  1. How we collect your information

We may collect personal information when you:

  • complete a form on our website;

  • use our course access or company-check forms;

  • purchase a course or service;

  • create or use a Kajabi account;

  • subscribe to marketing communications;

  • contact us directly; or

  • interact with our website or course platform.

Our current course-purchase journey may use Tally for form submission and Kajabi for checkout, customer accounts and course delivery.

  1. How we use your information

We may use personal information to:

  • process course purchases and payments;

  • provide access to courses and digital content;

  • manage customer accounts;

  • respond to enquiries and provide support;

  • administer course access;

  • maintain transaction and accounting records;

  • prevent misuse, fraud or unauthorised sharing of course access;

  • improve our courses, website and customer experience;

  • send service-related communications;

  • send marketing communications where permitted; and

  • comply with legal, tax and regulatory obligations.

  1. Our lawful bases

Depending on how we use your information, we may rely on:

Contract – where processing is necessary to provide a course or service you have purchased.

Legal obligation – where we need to retain or use information to comply with tax, accounting or other legal requirements.

Legitimate interests – where we have a legitimate business reason to use information, such as improving our services, managing customer relationships, maintaining security or preventing misuse, provided those interests do not override your rights.

Consent – where you have specifically agreed to receive certain marketing communications or where consent is otherwise required.

You can withdraw consent to marketing at any time.

  1. Marketing communications

We may send you marketing communications where you have consented or where we are otherwise permitted to do so.

You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us.

Opting out of marketing will not prevent us from sending important service messages relating to a purchase, account or course access.

  1. Who we share information with

We may share personal information with trusted service providers where necessary to operate our business.

These may include providers of:

  • course hosting and customer accounts, including Kajabi;

  • forms and data capture, including Tally;

  • payment processing;

  • email and marketing services;

  • website hosting and analytics;

  • accounting and professional services; and

  • IT and security services.

We only share information where reasonably necessary for those services or where required by law.

  1. International data transfers

Some of our technology providers may process or store information outside the UK.

Where personal information is transferred internationally, we rely on appropriate legal safeguards required under UK data protection law, which may include recognised adequacy arrangements or approved contractual protections.

  1. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax and contractual requirements.

For example:

  • purchase and transaction records may be retained for the period required for tax and accounting purposes;

  • customer account information may be retained while course access remains active;

  • marketing information may be retained until you unsubscribe or we determine it is no longer appropriate to keep it; and

  • enquiry information may be retained for a reasonable period in case further contact is required.

  1. Security

We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse or disclosure.

We also use established third-party platforms to provide forms, checkout, payments and course delivery.

  1. Your rights

Depending on the circumstances, you may have rights including:

  • the right to access personal information we hold about you;

  • the right to correct inaccurate information;

  • the right to request deletion of information;

  • the right to restrict certain processing;

  • the right to object to certain uses of your information;

  • the right to data portability in some circumstances; and

  • the right to withdraw consent where processing is based on consent.

These rights are not absolute and may depend on the lawful basis on which we process your information.

You have an absolute right to object to the use of your personal information for direct marketing.

  1. Automated decision-making

We do not currently use personal information to make solely automated decisions that produce legal or similarly significant effects on individuals.

Course access may be subject to automated form rules based on information such as the organisation name supplied by the user. Where this results in access being unavailable and you believe this is incorrect, you can contact us for review.

  1. Cookies and analytics

Our website and third-party platforms may use cookies or similar technologies for essential functionality, analytics and marketing.

Where required, you will be provided with appropriate choices about non-essential cookies.

  1. Links to other websites

Our website or course may contain links to third-party websites or services.

We are not responsible for the privacy practices of those third parties and recommend reviewing their privacy information separately.

  1. Complaints

If you have a concern about how we use your personal information, please contact us first so that we can try to resolve it.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator.

  1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal requirements.

The latest version will be published on our website.